News Release

Contact: Gino Folchi
916-323-9794
For Immediate Release
November 2, 2016
NR 91-16-DH

Branding Expert Goodgold offers "Red-Hot, On-the-Spot Advice"
at Conference that Inspires, Empowers Women

Sacramento – California State Board of Equalization (BOE) Vice Chair Diane L. Harkey welcomes keynote speaker Liz Goodgold of REDfire Branding to the free Connecting Women to Power Business Conference on Thursday, November 3, 2016, at the California Center for the Arts in Escondido.

Connecting Women to Power brings together established entrepreneurs and leaders from major corporations, government agencies and key organizations to share ways of positioning women business owners to better compete in today's global marketplace. Women entrepreneurs will have the chance to form key alliances and affiliations, while getting the latest information on industry trends and discovering how to propel their business. Men are welcome to attend.

The conference features over 60 women speakers who are experts and leaders in the fields of business, government and nonprofits. Speakers and breakout session presenters include:

  • Chanelle Hawken – Director of Government and Regulatory Affairs, Cox Communications
  • Heidemarie Stefanyshyn-Piper – Former NASA astronaut
  • Ana Martinez – Associate Manager, State Political Outreach, Facebook, Inc.
  • Mary Gendron – Senior Vice President and CIO, Qualcomm, Inc.
  • Arnice Lamb – Manager of Supplier Diversity and Sustainability, The Walt Disney Company
  • Kathy McKim – Vice President External Affairs, AT&T
  • Allison Soares, Esq. – Senior Associate Attorney, RJS Law
  • Regina Lauridsen – Stakeholder Liaison, Internal Revenue Service

*See full list of speakers*

Vice Chair Harkey is hosting this event, co-sponsored by the California Prosperity Foundation. Honored guests include every elected Assemblymember and State Senator in the BOE 4th District, as well as numerous local elected officials.

Connecting Women to Power is free but registration is recommended as this is a well-attended conference.

Event: Connecting Women to Power Business Conference

Date: Thursday, November 3, 2016

Time: 9:00 a.m. to 5:00 p.m.

Place: California Center for the Arts, Escondido
340 N. Escondido Blvd.
Escondido, CA 92025

Free parking is available

Registration: 1-949-724-2578 or Register online


Chair Diane L. Harkey was elected to the Board of Equalization in November 2014 to represent the Fourth Equalization District, which includes approximately 9.5 million Californians located in Orange, Riverside, San Diego, and Imperial counties, and a portion of San Bernardino County. Previously, Ms. Harkey served in the California State Assembly from 2008 to 2014. As a Member of the State Assembly, she served as Vice Chair for the Assembly Committees on Revenue and Taxation and Appropriations. Ms. Harkey graduated with a degree in Economics from the University of California, Irvine.