Laws, Regulations & Annotations
Business Taxes Law Guide – Revision 2014
Sales and Use Tax Annotations
432.0000 PRINTED SALES MESSAGES—Regulation 1541.5
432.0072.001 Printed Sales Messages. Cards printed to the order of an insurance company advertising a special program for holders of a certain bank credit card are delivered to the bank's card center to be included with the credit card statement. The cards are printed sales messages for specific services. The bank may be considered a mailing house acting as the agent of the purchaser (insurance company) if the contract between the purchaser and the bank is an arm's length transaction where true compensation is provided to the bank. If these conditions exist, the sale of the cards to the insurance company would be exempt under Regulation 1541.5. 5/9/91.